With tips from the toy aisle, Target ready to launch - The Globe and Mail →
Target Canada opens three pilot stores | RetailingToday.com →
Several years ago, executives at U.S. discounter Target Corp. realized they had a problem in the toy aisles.
Its research found that customers had trouble finding the right toys for their children. Parents pick toys for children younger than six based on…
Target goes big in Canada →
As Target’s Canadian debut draws near, the company announced that it is opening three pilot stores in Ontario on March 5 at Stone Road in Guelph, Milton Mall Shopping Centre in Milton and Gates of Fergus in Fergus. The three pilot stores are the first Target locations to open in Canada, and the first of 124 Target stores that…
The hard part begins for Target in Canada →
Target is planning a rollout in Canada that will be bigger than any single year’s worth of its store openings in the United States ever, executives of the company said Wednesday morning in a call with Wall Street analysts to discuss the mass merchandise retailer’s fourth-quarter and full-year 2012 results.
The company plans to open its first 24 Canadian stores in April and have a total of 124 stores in Canada opened this year. A smaller but still significant rollout also is planned for the United States, with plans to open 15 to 20 new stores, including three new City Target stores, for a total of 10 to 15 net new stores when accounting for closings, as well as remodeling more than 100 stores. Chairman, president and CEO Gregg Steinhafel said the five existing City Target stores already had experienced “robust” traffic.
Target had to know this was coming →
Deciding back in January 2011 to spend roughly $1.8 billion to acquire 220 Zellers’ leases was easy compared to the challenge Target has undertaken more recently in Canada.
The company announced it has begun hiring for the first wave of 24 stores to open in Ontario and the stakes couldn’t be higher. Target needs to hires thousands of workers who will be at the front line of customer interaction in this first batch of stores. That means human resources types and operators need to be highly vigilant in their selection and training processes for two key reasons. Target won’t have a second chance to make a first impression…
Target Reaches Deal With Fairweather Ltd. →
Entry into Canada promises to be an uphill battle for Target as an announcement by Walmart Tuesday morning reaffirmed.
Walmart said 2012 would be a record year of expansion for it in Canada with the addition of 73 projects that will add 4.6 million sq. ft. of space at a cost of roughly $750 million. About half of those stores, 39 to be exact, are former Zeller’s locations acquired by Target and then resold to Walmart. All 73 stores are scheduled to open in 2012 and will bring Walmart’s presence in Canada up to 375 units by year end before Target opens its first stores in 2013.
Target is apparently taking a more measured approach with its store renovations and market entry strategy with the acquired Zellers locations than Walmart. Walmart purchased the leases from Target in June 2011 and will have all stores open by the end of the year and Target originally bought the leases before Walmart but won’t open its stores until after Walmart.
“This is an exciting year for Walmart Canada,” said Wamart Canada president and CEO Shelley Broader. “We are proud of our 18-year record of growth, and of the investment we make in the Canadian economy. As the country’s fastest growing retailer, every year we create thousands of new jobs, spend billions of dollars with Canadian suppliers, and invest millions in Canadian communities.”
Walmart Canada ended the fiscal year with 333 stores, including 164 supercenters.
Target Corp. has entered into an agreement with Fairweather Ltd, International Clothiers Inc. and Les Ailes de la Mode Incorporées relating to naming and branding rights in Canada.